Legal document
Cookie Policy
Last reviewed: 3 August 2026
This site has a single consent notice: the one shown by Google's consent management platform. This page explains what is stored, for what purpose, and how to change your choice.
What cookies are
Cookies are small files a website stores on a visitor's device. They are used to remember preferences, measure site usage or deliver advertising. Equivalent technologies such as browser local storage are also used and are subject to the same rules.
How consent works on this site
Consent is collected through Google's consent management platform, certified by Google and integrated with IAB Europe's Transparency and Consent Framework (TCF). It is the site's only consent notice.
Visitors located in the European Economic Area, the United Kingdom or Switzerland see a notice on arrival with three options: consent, do not consent and manage options, the last one showing the detail of purposes and vendors.
If you do not consent, advertising is still shown, but not personalised. Ads are selected by page content and approximate location, without using browsing history or building an advertising profile.
Analytics is not loaded without consent. That part does not depend on the type of advertising: if storing information on the device is not consented, those resources are not requested.
The choice can be changed at any time by clearing the browser's browsing data. The notice will then appear again on the next visit and a new choice can be made. Google ad personalisation can also be managed directly at myadcenter.google.com, independently of this site.
Storage of the consent choice
Google's platform stores the choice in the browser so the notice is not shown on every visit and so the consent signal can be passed to vendors participating in the TCF. That storage is essential in order to remember the decision and requires no additional consent.
The choice persists until the browser's browsing data is cleared.
Analytics cookies (consent required)
Provider: Google Ireland Limited / Google LLC (Google Analytics 4). Loaded only if accepted.
_gamadridurbana.netDistinguishes visitors anonymously2 years_ga_<ID>madridurbana.netMaintains session state in Analytics2 years_gidmadridurbana.netDistinguishes visitors within a single day24 hours_gatmadridurbana.netThrottles the request rate to the service1 minuteMore from Google: policies.google.com/technologies/cookies
Advertising cookies
Provider: Google Ireland Limited / Google LLC, through Google AdSense. Durations are those declared by the provider and may vary by user settings and location.
These cookies are used for both personalised and non-personalised advertising. Where personalisation has not been consented, their purpose is limited to ad delivery, measurement and frequency capping, without building a profile based on browsing history.
__gadsmadridurbana.netServing ads, measuring performance and frequency capping13 months__gpimadridurbana.netIdentifier used for ad delivery and measurement13 months__eoimadridurbana.netIdentifier used in limited ads testing6 months_gcl_aumadridurbana.netMeasuring ad effectiveness90 daysIDEdoubleclick.netRecording actions after an ad is viewed and personalising it13 monthstest_cookiedoubleclick.netChecking whether the browser supports cookies15 minutesNIDgoogle.comRemembering preferences and personalising ads across Google services6 monthsAdditional Google controls: myadcenter.google.com and policies.google.com/technologies/partner-sites
Other third parties
Contact and subscription forms are processed by Formspree, Inc. Submission only occurs when the visitor presses the relevant button. This site does not install advertising or tracking cookies through that service.
No affiliate networks, no tracking pixels beyond those described, and no heatmap or session recording tools are used.
Changes to this policy
The list may change if the tools in use change. This page is reviewed whenever that happens.